BRAVIA FW-98BZ50L

Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.

Supreme picture quality and brightness in our largest screen size

It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness cinematic colour contrast and a huge viewing angle plus doubled memory to store more apps and content it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness and more

Brighter is better. In busy retail showrooms or corporate lobbies 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

High refresh rate

98” BRAVIA sports a 4K 120Hz panel teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness clarity and realism.

Richer more lifelike colour

XR Triluminos Pro colour technology expresses an even wider palette of exquisitely lifelike hues and tones thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™

The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Discover an even wider palette of beautifully natural colours with extended hue and saturation vivid shades and realistic textures.

Cognitive Processor XR™ accesses vast amounts of picture data intelligently recreating lost details and texture with upscaled image sources.

XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth bright and clear without blur even in fast-moving scenes.

With XR Contrast Booster bright areas are brighter and dark areas darker adding depth to scenes without lost highlights or shadow details.

Professionally designed for flexible installation

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker easier more flexible installation in retail and corporate environments.

Lighten the load

98” BRAVIA BZ50L weighs around 20kg less than the previous 100” 100BZ40J model lightening the load on installation teams.

Safer carrying

Ergonomically positioned lower horizontal levels are easy to grab making lifting easier and more comfortable.

Easier access

The ability to carry BRAVIA vertically portrait style gives easier access for elevators and stairways.